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About James Hunt and his new collection

James Hunt was not only a very successful and famous British Formula 1 racing driver, but also a rock star of motorsport. Hunt won ten Grand Prix and became Formula 1 World Champion in 1976. His rivalry with Niki Lauda and the associated title fight was stylized by the press as a "dramatic duel". Out of this supposed rivalry, a good friendship developed between the two riders in the following years.

Beginning his career in Mini Cooper's, James progressed through various junior formulas where he attracted the attention of Hesketh Racing and was soon taken under their wing. James entered Formula One with Hesketh in 1973 and famously won their only Grand Prix in 1975 at Zandvoort. In 1976 James moved to McLaren where in his first year he won the World Drivers' Championship famously beating Niki Lauda in the last race of the season at Fuji. James remained with McLaren for a further two years before moving to Wolf in early 1979. Following a string of races in which the car failed to finish, James retired from driving halfway through the 1979 season.

We took his racing successes as an opportunity to design an exclusive merchandise collection that does fit to the racing driver and rock star James Hunt.




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