Looking back on James Hunt's Formula 1 cars.
Inspired by the performance, Lord Hesketh purchased a March 731 for 26-year-old James to race during the latter half of the 1973 season. Jean Pierre Jarier, Henri Pescarolo and Roger Williamson were driving similar cars for the works March team.
That year James scored two podiums with the 731 and scored points on two more occasions in the eight races, of the 15, he contested that year.
Meanwhile, Lord Hesketh decided to get serious in 1974. They remained a one-car team and built the March-inspired Hesketh 308 featuring a striking ice-white livery, with thick royal blue and red sidepod stripes, adorned by a big number 24 on the impressive air intake and on the front wing of the car.
The famous helmet-wearing-teddybear badge became the symbol that epitomised quintessentially British team that endures nearly half a century later!
It also was the badge that represented the 'champagne, babes and racing' ethos that the outfit embodied and embraced, with James at the forefront of the 'brand' that so revolutionised how F1 teams went racing.